Growing out of black

24 August 2018

Ever since the 1930s, men and women have privileged black for many reasons: black (supposedly) makes one looks slimmer, stains (apparently) don’t show, and (so they say) it is the chicest of the chicest colors. What I have learnt since being on the I-Dylic project and inspired by Mireille, my color-minded and impregnated associate, is that black is a no-color. Black is what we wear either to go unnoticed or to avoid taking risks. The question is: why on earth do we want to go unnoticed? Why do nuns and priests wear black whereas buddhist monks wear orange or yellow? Why do Europeans wear dark colors, whereas Asians, Americans and Africans wear color? What exactly are we hiding from?

I’m not exactly sure, but one thing I am sure of is that color is returning to fashion. Some designer brand like Sies Marjan not only embrace it, but make color cool and glamorous. Color is no longer only reserved to unpreoccupied children, adults can wear color!

I personally have embraced it completely and buying black is now impossible for me. I have fallen in love with my most fitting reds (the brighter the better), luminous yellows and electric blues. Knowing my color chart has made me a more confident woman. Knowing my colors is knowing a part of myself and personality. People react to me differently. I no longer feel invisible or too visible. I’m just more myself. Being more blunt in the colors I wear helps me make a statement on who I am and where I’m at, and I know I look better!

As The Guardian says, joyful and attention-grabbing colors are pushing black out of the wardrobe and we are rather happy about that! From fashion designer, to celebrities (think Victoria Beckham or Amal Clooney), people are getting addicted to color. In the UK alone, in January 2018, color represented 20,2% of the market. Black has decreased by 10% in one year, and yellow has increased 50%!

Apparently this change is due to our new lifestyles. As Florence Allday, Euromonitor International’s analyst says, black will become an “increasingly smaller proportion of retailers’ product offering(…) Now your office can be anywhere, the boundaries between formal/informal, work/home, online/offline are blurring,” she says. “Colour is no longer seen as frivolous, eccentric or inappropriate.”

Whatever the season, color is everywhere and increasingly so. People express their individuality through color, and the expansion of a very photographed (or instagrammed or snapchat) world, increases this need to be luminous and look good.

Dress Scandinavian, by Pernille Teisbaek proves this.

In conclusion, black is not a friendly color. Wearing colors that suit you will open doors to being yourself and increase your self-confidence. Wearing color in non-apologetic and sends a message about who you are.

I remember that before embracing color, Max, my oldest son, would say. “Maman, please don’t wear black anymore. Wear color!” He was right. It is part of the process of affirming yourself and of blooming, dear men and women!  

©I-DYLIC. Article by Eleonore Vadon