We need color

21 October 2018

Sometimes we are overwhelmed with offers from everywhere to buy and consume as if there were no tomorrow. The question is what do we need? Our answer in I-Dylic is : We need color. Color makes a difference in our lives. A blue sky, a fluorescent pair of ballerinas, the colors of Autumn in nature, the clothes we pick in the morning. It all has an impact on how we feel, and is often taken for granted.

Ever since I’ve met my associate Mireille, it’s all been about color. Colors are wavelengths and they are there everyday all the time. They are micro-impacts that repeat themselves from the moment we open our eyes to when we close them.

What does that mean? That we need to pay attention to what we wear, to the colors and aesthetics that surround us. It is time to come to terms with ourselves with respect to color.

Our society, in many ways has taken color away from us, for religious reasons, so as not to “attract” attention, for professional reasons, so as to “blend in” and not “stand out”, and for social reasons where black is chic, and elegant and makes you looks thin. What happened? We ended up like an army of neutrals marching soberly through our lives.

But what about the feel good factor. Why do we think black or neutrals make us feel stronger, more good looking, or help us fit in. What exactly do we want to fit into? We are who we are after all, so why not express that visually? We promote creativity, but doesn’t creativity start with ourselves, with expressing who we are?

And is wearing color, the colors that suit us and make us look good, a risk? Are people going to reproach you for it? We need all to embrace color, dress in accordance to ourselves, purchase clothes that are right for us.

I am thankful that brands like Sies Marjan make statements about color and its importance. It’s designer, Sander Lak, did an interview for the Financial Times recently where he was depicted as “fashion’s king of colour”. His collections are said to combine Pantone colors with personality.

Talking about his entry in the American market he says:

“I am proud of how quickly we were able to lock down an identity,” says Lak, “because that is something that is usually the hardest thing to do. It normally takes longer. We’ve done five shows and I think, from the very first, it was very clear what we do. From day one, it was about colour — that was really the thing that we pushed, and that everyone consistently looked at.”


Sies Marjan interview for the Financial Times.